Action Plan

Fix all 7 missing H1 tags immediately

Pages: /addiction-treatment/, /contact-us/, /insurance-verification/, /locations/archangels-central-centers/, /locations/archangels-east-windsor/, /programs/virtual/, /addiction-treatment/stimulant/. WordPress editor fix — 30 minutes total.

Add AggregateRating schema to homepage

ratingValue: 5.0, reviewCount: 32, bestRating: 5, location: Tinton Falls NJ. Enables SERP star ratings. Immediate CTR impact.

Rewrite homepage title tag — under 60 chars with geo keyword

Current is 83 chars (truncated). Pattern: 'Archangel Centers | Addiction Treatment Tinton Falls NJ'. Adds geo modifier for NJ searches.

Render location pages server-side (remove JS dependency)

Both location pages return 0 crawlable text. Google cannot index. Creates separate static or SSR pages for Tinton Falls and East Windsor with full NAP, services, hours, schema.

Submit to SAMHSA Treatment Locator

SAMHSA is the #1 authority directory for addiction treatment. Free submission. Provides a direct authority backlink and is the primary source cited by AI tools for NJ rehab queries.

Add MedicalClinic + FAQPage schema to homepage

MedicalClinic: name, address, phone, medicalSpecialty: Addiction Medicine, Psychiatry. FAQPage: 10 addiction treatment FAQs. Enables rich results for YMYL site.

Create named clinical staff profiles with credentials

Named clinical director, licensed counselors (LAC, LCADC, LCSW), medical director if applicable. Include license numbers, years of experience, specialties. Core YMYL E-E-A-T requirement.

Fix 13 HTTP links on HTTPS pages

Mixed content on a YMYL health site. Update all internal and external link hrefs to HTTPS. Plugin-level fix in WordPress.

Remove lorem ipsum placeholder text from live page

Lorem ipsum detected on live page — DataForSEO confirmed. For a YMYL addiction treatment site this is a trust-destroying signal. Identify the page in WP Admin and replace immediately.

Optimize East Windsor GBP — fix name, add photos, seed Q&A

GBP name shows 'The Archangels Centers LLC.' — fix to 'Archangel Centers East Windsor'. Upload 10+ photos, add full services list, seed 5 Q&A pairs, add hours.

Build content hub: NJ addiction treatment guides (1,500+ words each)

Discovery NJ has 73x more traffic (105,329 vs 1,447). Gap is almost entirely content. Priority pages: 'drug rehab new jersey', 'IOP program NJ', 'medical detox NJ', 'does insurance cover rehab NJ', 'fentanyl addiction treatment NJ'.

Submit to NJ addiction treatment directories

Psychology Today Therapist Finder, AddictionCenter.com, DrugAbuse.com, Rehabs.com, NJ Division of Mental Health and Addiction Services directory. All provide high-authority referring domains.

Fix 35 duplicate meta tag issues (WordPress plugin)

35 pages showing duplicate meta tags — template/plugin conflict in WordPress. Audit Yoast or RankMath settings and deactivate conflicting plugin generating duplicate tags.

Update 15 internal links pointing to pre-redirect URLs

15 redirect pages detected with internal links still pointing to old URLs. Update internal links to point directly to final destination URLs to eliminate redirect chains.

Leverage Mike Sorrentino press coverage with structured data

4+ press releases on PRNewswire and NJBiz. Patch.com opening coverage. Create a press/media page with Article schema linking to coverage. Signals E-E-A-T authority to Google and LLMs.

Launch review acceleration campaign — target 100+ Tinton Falls reviews

Currently 32 reviews at 5.0. Competitors have hundreds. Post-treatment review request via SMS/email. QR code at discharge. Target: 100+ reviews in 90 days.

Create video content with Mike Sorrentino — YouTube channel

Mike Sorrentino's recovery story is a tier-1 LLM citation asset. YouTube videos on his sobriety journey, what Archangel Centers offers, and patient testimonials. VideoObject schema on site.